Friday, 6 October 2017

Why do we buy what we buy?

Scientific fact- We buy to get away from boredom in life and not because of our needs.
Now, before you make me the center of your hatred, please bear with me for a few minutes and then you can decide my fate.
I would now request you to ponder upon the statements I am to make below and then answer honestly to yourself.
  • Are you really in need of that flashy latest mobile phone from your favorite mobile company, when your current phone performs well, if not better in all the tasks that you throw at it?
  • Are you really in need of that latest, mouth watering bezel less LED TV when your current LED TV streams the latest episode of Game of Thrones equally well?
  • Do you really care to buy that latest Hexa core/Octa core processor Laptop when your current one lets you create and edit Word/PDF files with little to no hesitation?

So, I hope you have answered the above questions in your mind.
Now, if you answered ‘YES’, to the above questions, then I would like to congratulate you, my friend on being a prudent spender though a lover of luxurious and costly items.
BUT, if your answer to at least two of the questions were ‘NO’, then, my friend you belong to the 97% category of the human population who buy what they buy to kill monotony, to kill routine, to kill depression.
You belong to the category that drives most of the sale of the companies like Apple Samsung, Sony, Lenovo. It’s because of us (97%) that these companies announce a million $ turnover at the end of every Financial year.
Now, please don’t get me wrong I no where want to discourage you from doing what gives pleasure to your heart and soul. In fact, I too belong to the above written 97% category. What I only want to state is, have you ever wondered how long does the honey-moon period of your purchases last? Probably a week, a fortnight or maximum, a month. But surely, not after that?
This happens with most of us, we buy what we can afford at the moment, the thought of getting satisfaction for a long term doesn’t cross our minds even once. BUT, we need to mend this. We need to start making purchases not only that we can afford, but the ones that gives us long time satisfaction


I can’t say about the rest two, but I have used the first one and yes it does make a difference !

Image result for apple logo


8 comments:

  1. You are most welcome, Sherouk Magdy :)

    ReplyDelete
  2. This is not correct. The last time I bought something other than food, clothing or coffee was 2 years ago. I do not agree.

    I answered no to all because I only buy what I need and select what works or has minimal downsides. The rest I could not care about. Looks - not important for most things, Brand names (waste of money), I don't need the status of owning a Tshirt I paid 5-10 times more than it was worth because it has someones name on it. Who cares about their name?

    Furthermore, I dislike shopping and only do it when the product I have breaks down or is no longer compatible with other things I need to have for my business.
    That is it.

    What I believe drives people is the need to have, to be seen to have, to want to follow others. This has been my observation since I was a child and i still see it.

    If you truly believe that those who said no buy to "kill monotony, to kill routine, to kill depression." How is that possibly true.
    The purchase is over in a few minutes. Then it becomes a matter of ownership and use.
    Depression is not fixed by purchasing goods.
    If they are buying a new phone they will still buy it to use for the same purposes at the same time so it is not killing routine. It is just replacing the equipment to use for the routine.

    The same applies to monotony. Once the product is purchased it will be used for the same purpose and time the previous one was.
    If I purchase a new phone it will have all the features of the old one and a few programming changes that dont really mean much. Like using my thumb print or photo to log in - Password or Pin work the same and faster than photo ID.

    None of the answers above make any sense. Nor does the logic support the answers.

    ReplyDelete
    Replies
    1. I am with you on this. Except for this maddening weakness for books.

      Delete
  3. See, the post I have written is not self-created, I have done pretty solid research behind it and only then have penned it down. Though, I completely agree that exceptions can always be. I somewhat resonate with you, that people 'want to be seen to have' the latest and the greatest, but please refrain from shaming other person's findings.

    ReplyDelete
  4. Well said Sabhayata. You write well.

    ReplyDelete

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